Verizon posted their first iPhone teaser commercial to their YouTube page with the tagline “It begins.”
It looks as if Apple is ready to go through with its own marketing strategy.
It’s a common iPhone ad with a hand holding up an iPhone 4 in front of a white background. As Strauss’ Blue Danube Waltz plays, the dueling iPhones perform the same tasks in the same way. Then the focus shifts to one the devices to show off iPhone 4?s features. Then it’s back to the two phones, culminating in a side-by-side FaceTime conversation.
This commercial ad makes perfect sense for Apple since AT&T is still a vital partner for the device, Apple can’t afford to alienate them by putting out Verizon iPhone-only commercials.
Besides that, the commercial works because Apple emphasizes that the device on the different networks are the same means that you have only one choice now. However since the Verizon iPhone won’t be able to do talking & surfing at the same time, all the core iPhone features will be the same.
