Google announced today it is rolling out a host of new maps, search, and shopping features. Along with the new search and maps features, Google has shown off some new shopping features in their annual search on event. Google Search is getting a bevy of new features, the company announced at its Search On event, and several will deliver richer, more visually-focused results.
Last month, Google announced a suite of new features to Googles Maps Platform that help companies manage the search presence on Googles Maps platform. Now, Google Maps is about to receive some powerful new search features thatll allow you to get the most out of your surroundings, even places that you thought you knew well, such as your home city. Google is intent on making Google Maps more visual and engaging, and they are starting by rolling out new features designed to make you feel as though you are physically present at the place you are searching. Google has added two new features to the local search results, shown below in the screenshot.
Another new search feature lets you use Googles multiple searches functionality to search for a particular type of food nearby. When you are searching for a meal — it can be a particular dish, or a single food at a restaurant — Google Search will display visually rich results, including photos of the item in question. Starting today, users will be able to use Search to locate a dish they love in a restaurant nearby. As Google Search moves into this new search era, you will be able to search exactly what you are looking for, by combining images, sounds, text, and speech.
Google Search will also adjust the way Shopping results are displayed in searches, making them more visual alongside links, and will allow shopping for the full view. According to Google Search, it is combining menu information provided by individuals and sellers, and found on restaurant websites using open standards for data-sharing, as well as drawing upon its own image and language-understanding technologies, including its unified multitask model, to deliver visually rich results. Google Search is also expanding the Immersive Views feature, which allows users to view 250 photorealistic aerial views of world landmarks, covering everything from Tokyos towers to the Acropolis. First, Google is expanding the Multisearch function — it introduced in beta back in April this year — globally to English, with more languages coming over the coming months.
That is precisely what Googles new multisearch function lets you do, first demonstrated at the Google I/O 2022 event. A little-known but significant feature Google is rolling out is results on you. The information displayed on your business profile in Google will appear in Google Maps as well as Google Search results, whether users are making a search using related keywords or looking for a particular piece of information about your business.
Now that your business is visible on Google Maps, it is time to ensure it is optimized to show the information users are looking for. Think about what elements of your profile — like attributes and reviews — will be most relevant, helping you stand out from your competitors when users are searching Google Maps, and may even entice users to follow your business on Google Maps. The details you provide will show up for users on Search, Maps, and other Google services, regardless if users are browsing via search from a mobile device or a desktop. The recommendations will help you make the most of Googles Maps platform, and hit the ground running quicker — something that is becoming more and more important as Google rolls out more features that are difficult for first-time users to pick up.
Whether you are brand new to the Google Maps Platform or managing a few locations across your company, these improvements will help you get the best out of the system quicker. Google Maps has launched four new features that will enhance customers experience while local, which can, in turn, translate into more sales for businesses. You can find the official announcement in this blog post from Google Cloud, or keep reading to get an overview of the five new features and how they can enhance your local search marketing strategy. Google revealed most of a wide range of new maps at their Search On event back in September, and now it is starting to roll them out to users.
The new Maps updates will also let users get an idea of how a neighborhood, landmark, restaurant, or popular spot looks from their device. Soon, thanks to our new Neighborhood Vibes feature, you will be able to choose a neighborhood and see popular spots come to life, thanks to useful photos and info from Google Maps communities, directly on your map. The Live View Search feature is rolling out next week to more Google Maps users. Google launched a new Live View search capability for Maps back in September.
With the new AR tools, you will be able to raise the phone as you walk through London, Los Angeles, New York, Paris, San Francisco, or Tokyo, and Google Maps will display relevant information on what is visible through the camera.
Later this year, Google will launch an update to the Google Lens AR translator function, which will let users translate text based on complicated backgrounds. Google is also rolling out search filters you can add to text queries to make searching faster and smoother. Google is rolling out new Shopping tools to help users discover things they would like, providing visual cues, insights into products and services, and filters for narrowing down options. Google announced 9 new ways it is using its Shopping Graph and artificial intelligence-enhanced models to deliver better shopping experiences.
Google has introduced a new way of searching for a good or good item in its platforms. Thus it’s an open opportunity to learn and optimize the features.
The past is amazing. But the future is still so much bigger than the past. Technology is so much fun but we can drown in our technology as the fog of information can drive out knowledge.